2021 SaaS Survey Results – Part 1

2021 SAAS SURVEY – Part 1

For the ninth year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities)

Thank you to the readers of forEntrepreneurs who participated in taking the survey! Thank you also to Adam Noily and the team at KBCM Technology Group for their work on the survey.

The full report can be downloaded  using this link: 2021 SaaS Survey.

In 2010, KeyBanc started the Pacific Crest SaaS Survey to provide business leaders and investors meaningful benchmarks to assess performance, manage operations, and make well-informed strategic and financial decisions. Since then, the (now) KBCM SaaS Survey has become the industry’s go-to benchmarking report.

The images below might be hard to read in places, so we recommend downloading the report.

Here are the main Section headings contained in Part 1:

Survey Participant Composition
2020 Growth
2021 Growth Forecast
Retention and Churn
Go-To-Market and Sales and Marketing

Here is link to the Second Part, which contains these sections:

CAC Ratios and CAC Payback
Contracting and Pricing
Operations and Cost Structure
Valuation, Capital Efficiency and Exit Expectations
Top Quartile Benchmarks

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